Monday 17 September 2012

Facebook smartphone rumours squashed


Facebook CEO Mark Zuckerg sought to pacify investors in his first public appearance since the dismaying May Facebook IPO.

He admitted to having been disappointed in the dismal performance of the No. 1 social network site’s shares, adding that Wall Street was yet to understand and fully grasp the immense potential of its mobile business.

Zuckerberg was speaking at the TechCrunch Disrupt Conference in San Fransisco on Tuesday 11th Sept in a 30-minute address to investors and techies. He hinted at growth areas in mobile and search areas, keeping attendees on the edge of their seats.

The CEO has lost billions on paper since May as the site’s shares continually dip. As if the shock of the dwindling prices is not bad enough, the “lock-up” selling restrictions on shares held by Facebook staff is expiring soon and over 1 billion shares will be available for purchase.

His comments during the conference, however, inspired a 3% rise in the share price to $20.

This is still way below the initial price offer of $38, although Zuckerberg insisted that this is still a good time to join the company as they have room for growth.

Speaking of growth, he dispelled rumours doing the rounds for a year now that Facebook planned to release its own branded smartphones, saying that it would be a very bad strategy on their part.

According to him, the biggest strategic mistake that he made was creating mobile apps using open web standards instead of creating apps suited specifically to Apple and Android devices.

This has obviously delayed the development of Facebook apps on these kinds of phones.

However, some attendees of the conference maintained that they had faith in the 28-year old CEO and that his appearance at the event raised their hopes and their faith in the company was not shaken.

Apple stops taking iPhone 5 orders

iPhone 5

Shipping times for Apple's new iPhone 5 are already blowing out with pre-orders being suspended in some regions.

Hours after pre-ordering started, Apple stopped taking orders for the iPhone 5 in the US.

Apple began taking orders for the phone at midnight on Thursday on the US west coast, promising delivery by next Friday, when the new phone goes on sale in stores there and in certain other countries.

Four hours later, the expected delivery time had grown to two weeks, according to Topeka Capital Markets analyst Brian White.

Less than four hours after that, Apple's website stopped taking orders, saying, "We'll be back".

Apple's Australian website lists delivery time as "2-3 weeks".

White says the quick delay in the expected delivery time suggests much stronger demand than Apple expected.


Last year, one-week delivery of the iPhone 4S was available into the afternoon of the first order day.


Val Morgan to start cinema ad reach studies


The reach of cinema advertising in Australia will be measured for the first time from the end of this year.

Val Morgan Cinema Network is due to launch a new ratings system before the end of 2012, which will measure how many pairs of eyes see which ads on the big screen.

The network will use the purchase data of Hoyts Rewards’ 300,000 members, as well as admittance data from cinemas, to analyse what cinema audiences are watching and their demographic profile.

Damian Keogh, chief executive at Val Morgan (pictured), told B&T: “Traditionally, cinema has been bought on screens as opposed to eyeballs. We’re moving more towards an eyeball sell.
We will be able to provide guaranteed results on how many people have been to which cinemas and seen the ads."

Confident about cinema advertising’s future, Keogh believes that the big screen could soon be “the last place that people enjoy watching ads”. “Consumer are much more in control of what they get, which is placing pressure on traditional ad formats,” he said. “More advertising is hitting people and they’re getting better at swatting it away. Cinema is more powerful than ever in that regard.”

And with recent Val Morgan research demonstrating that cinema has six times the power of TV when it comes to engagement, silver screen advertising has plenty to shout about.

Greens push on food label laws


A Greens bid to tighten food labelling laws went before the Federal Parliament for the third time this year on Monday.

The bill seeks to change current laws which allow some foods to be labelled "Made in Australia" when the food was grown overseas and re-packaged here.

Greens MP Adam Bandt read the bill in the House of Representatives. It is due for a second reading on Tuesday.

"The language (on food labels) is unnecessarily confusing," he said.

"We can have clear labelling that lets Australians know if they are buying Australian-grown food, and if that product has been processed in Australia."

While the 2008 Blewett Review recommended changes to food labelling laws and the government response said it would take action within two years, little has been done.

Various government ministers have said the issue requires the agreement of the states and that the government was working with the states, but no resolutions have been reached in the four years since the review was completed.

On the same day Mr Bandt again raised the issue, food labelling campaign group Australian Made Australia Grown released survey results revealing 40% of consumers surveyed found it hard to decipher the language on food labels.

The survey results also said the vast majority of consumers had a strong preference to buy Australian-made or grown food.

Top 20 Programmes w/c 09.09

Total People

Rank
Program
Channel
Day
Tarps
000's
1
SUNDAY NIGHT
7
Sunday
10.61
1,666
2
THE X FACTOR-TUE
7
Tuesday
10.59
1,662
3
THE X FACTOR-WED
7
Wednesday
9.57
1,502
4
NINE NEWS SUNDAY
9
Sunday
9.5
1,491
5
SEVEN NEWS - SUN
7
Sunday
9.48
1,488
6
60 MINUTES
9
Sunday
8.97
1,408
7
THE X FACTOR-MON
7
Monday
8.79
1,379
8
BORDER SECURITY
7
Sunday
8.42
1,321
9
SEVEN NEWS
7
Monday
8.17
1,282
10
AIR WAYS
7
Sunday
8.09
1,269
11
NINE NEWS
9
Monday
7.91
1,242
12
SEVEN NEWS
7
Wednesday
7.71
1,210
13
SEVEN NEWS
7
Tuesday
7.68
1,205
14
SEVEN NEWS
7
Thursday
7.57
1,187
15
HOUSE HUSBANDS
9
Sunday
7.55
1,185
16
SEVEN NEWS - SAT
7
Saturday
7.4
1,161
17
WINNERS & LOSERS
7
Tuesday
7.23
1,134
18
NINE NEWS
9
Friday
7.12
1,117
19
A CURRENT AFFAIR
9
Monday
7.08
1,111
20
NINE NEWS
9
Thursday
7.01
1,100


Grocery Buyers w/ Children

Rank
Program
Channel
Day
Tarps
000's
1
HOUSE HUSBANDS
9
Sunday
14.97
281
2
THE X FACTOR-TUE
7
Tuesday
14.65
275
3
WINNERS & LOSERS
7
Tuesday
13.87
260
4
THE X FACTOR-MON
7
Monday
12.89
242
5
60 MINUTES
9
Sunday
12.79
240
6
THE X FACTOR-WED
7
Wednesday
12.45
234
7
SUNDAY NIGHT
7
Sunday
10.31
194
8
BIG BROTHER -TUE
9
Tuesday
10.26
193
9
BIG BROTHER -LIVE EVICTION
9
Sunday
10.08
189
10
BIG BROTHER -MON
9
Monday
10.06
189
11
BIG BROTHER -WED
9
Wednesday
9.87
185
12
BIG BROTHER -LIVE NOMINATIONS
9
Monday
9.83
185
13
BIG BROTHER -THU
9
Thursday
9.61
180
14
BIG BROTHER CONFIDENTIAL
9
Thursday
9.32
175
15
NINE NEWS SUNDAY
9
Sunday
9.14
172
16
UNDERBELLY: BADNESS
9
Monday
8.99
169
17
HOME AND AWAY
7
Tuesday
8.96
168
18
THE FARMER WANTS A WIFE -WED
9
Wednesday
8.86
166
19
PUBERTY BLUES
10
Wednesday
8.79
165
20
GCB
7
Monday
8.7
163


People 25-54

Rank
Program
Channel
Day
Tarps
000's
1
THE X FACTOR-TUE
7
Tuesday
12.28
832
2
60 MINUTES
9
Sunday
10.71
725
3
THE X FACTOR-WED
7
Wednesday
10.55
715
4
HOUSE HUSBANDS
9
Sunday
10.06
681
5
SUNDAY NIGHT
7
Sunday
10.01
678
6
WINNERS & LOSERS
7
Tuesday
9.75
660
7
THE X FACTOR-MON
7
Monday
9.69
656
8
NINE NEWS SUNDAY
9
Sunday
9.68
655
9
BIG BROTHER -LIVE EVICTION
9
Sunday
8.83
598
10
UNDERBELLY: BADNESS
9
Monday
8.62
583
11
SEVEN NEWS - SUN
7
Sunday
8.34
564
12
BIG BROTHER -TUE
9
Tuesday
8.26
559
13
BIG BROTHER -LIVE NOMINATIONS
9
Monday
8.21
556
14
BORDER SECURITY
7
Sunday
8.15
552
15
AIR WAYS
7
Sunday
8.06
545
16
BIG BROTHER -MON
9
Monday
7.86
532
17
BIG BROTHER -WED
9
Wednesday
7.5
508
18
AFL: SATURDAY NIGHT FOOTBALL FINALS
7
Saturday
7.3
494
19
MRS. BROWN'S BOYS-SUN
7
Sunday
7.3
494
20
NINE NEWS
9
Monday
7.23
490