Driving OOH interaction and engagement, sans digital

 

 

Despite the idea that Out Of Home (OOH) is a passive medium, there has been great leaps forward in recent years in involving the consumer in the medium. Everything from electronic billboards to interactive digital walls, OOH is grabbing the consumer by the bootstraps and bringing them into the world of the product being advertised.

 

A recent example of this is the Jesse Ware "Devotion" billboard in London's Broadway market. The idea behind it is to invite passers-by to help fill in the dots, slowly revealing an image of the singer.

 

This use of interactivity has transformed a passive billboard into an OOH experience, which bodes well for the future of this medium and opens up a plethora of ideas and options for retailers of all walks to think up entertaining and news-worthy ideas to help bring their brand to life.

 

A gallery of more shots can be found at -

http://www.trendhunter.com/trends/jessie-ware-devotion-billboard 

 



Radio Ratings Survey Seven

The latest Nielsen radio survey has shown that the controversy surrounding Sydney station 2GB stalwart Alan Jones has yet to affect ratings, with the station increasing their share of voice (SOV) from 14.2% to 14.5%

The #2 spot went to 702ABC, despite dropping from 11.3% SOV to 10.6% SOV

Despite a slight drop from 9.4% to 9.1%, the #3 spot stayed with 2DAY, building on the popularity of their morning breakfast show with Kyle & Jackie O, who recently took out the Australian Commercial Radio Award for Best Syndicated Australian Program (Metro).

Spot #4 went to Nova 96.9, which catapaulted past WSFM with an increased SOV of 7.5% from 6.7% (which was also the biggest increase)

WSFM rounded out the top 5 with decreased SOV from 7.5% to 7.2%, despite their breakfast duo of Jonesy & Amanda being crwned the Best On-Air Team (FM) at the Australian Commercial Radio Awards.

TV Network Share 31st October

Network share for the last two weeks has been comfortably won by Network 7, who are also leading in YTD rankings. Seven has been consistantly strong throughout the year, only losing out a few weeks here and there to Nine.

Their selection of top rating shows (including Downton Abbey and Revenge) are set to come back for their next season in 2013, and while the current crop of new local shows are a bit hit and miss in the ratings (The Unbelieveable Truth and Brynne: My Bedazzled Life continue to slide), returned local content has proven to be still strong (Airways and Border Security on Sunday night).

	WC 7/10/2012		WC 14/10/2012		YTD
	Total People	GB + CH	Total People	GB + CH	Total People	GB + CH
Network 7	42	40	39	39	38	36
Network 9	33	33	35	35	36	35
Network 10	26	27	26	26	26	28

Top Programmes 31st October

The below grids are based on Sydney activity only and have been coloured according to the following legend:

 

Green: Woolworths had a TV spot appear

Red: Coles had a TV spot appear

Orange: Both Coles and Woolworths had a TV spot appear

 

Grocery  Buyers w/ Children wc 14.10

 

Rank	Program	Channel	Day	Tarps	000's
1	THE X FACTOR RESULTS	7	Tuesday	15.75	296
2	THE X FACTOR PERFORMANCE	7	Monday	13.5	253
3	WINNERS & LOSERS	7	Tuesday	12.63	237
4	60 MINUTES	9	Sunday	12.51	235
5	HOUSE HUSBANDS	9	Sunday	11.79	221
6	BIG BROTHER -TUE	9	Tuesday	10.93	205
7	BIG BROTHER -LITTLE SISTER	9	Wednesday	9.9	186
8	BIG BROTHER -LIVE NOMINATIONS	9	Monday	9.87	185
9	BIG BROTHER -WED	9	Wednesday	9.73	183
10	BEAUTY AND THE GEEK AUSTRALIA	7	Thursday	9.51	178
11	HOME AND AWAY	7	Thursday	9.35	176
12	ANH DOES VIETNAM	7	Sunday	9.19	173
13	CRIMINAL MINDS	7	Wednesday	9.06	170
14	THE BIG BANG THEORY	9	Tuesday	8.96	168
15	SUNDAY NIGHT	7	Sunday	8.87	167
16	BIG BROTHER -MON	9	Monday	8.51	160
17	SEVEN NEWS - SUN	7	Sunday	8.4	158
18	SURVEILLANCE OZ	7	Wednesday	8.39	157
19	MODERN FAMILY	10	Sunday	8.27	155
20	HIGHWAY PATROL-WED	7	Wednesday	8.22	154

 

In this week Woolworths held spots in 70% of the Top 20 programs, as opposed to Coles holding 30%

 

Grocery Buyers w/ Children wc 07.10

 

Rank	Program	Channel	Day	Tarps	000's
1	THE X FACTOR PERFORMANCE	7	Monday	13.88	260
2	UNDERGROUND - THE JULIAN ASSANGE STORY	10	Sunday	13.03	245
3	THE X FACTOR RESULTS	7	Tuesday	12.79	240
4	ANH DOES VIETNAM	7	Sunday	12.04	226
5	WINNERS & LOSERS	7	Tuesday	11.89	223
6	BEAUTY AND THE GEEK AUSTRALIA	7	Thursday	10.41	195
7	BIG BROTHER -LIVE NOMINATIONS	9	Monday	10.25	192
8	60 MINUTES	9	Sunday	10	188
9	HOUSE HUSBANDS	9	Sunday	9.47	178
10	HOME AND AWAY	7	Monday	9.43	177
11	BIG BROTHER -TUE	9	Tuesday	8.99	169
12	V8 SUPERCARS - Podium	7	Sunday	8.87	167
13	BIG BROTHER -THU	9	Thursday	8.87	166
14	HOME AND AWAY	7	Tuesday	8.85	166
15	THE BIG BANG THEORY	9	Tuesday	8.81	165
16	BIG BROTHER -LIVE EVICTION	9	Sunday	8.79	165
17	SUNDAY NIGHT	7	Sunday	8.71	164
18	BIG BROTHER -MON	9	Monday	8.61	162
19	BIG BROTHER -WED	9	Wednesday	8.56	161
20	BIG BROTHER CONFIDENTIAL	9	Thursday	8.52	160

 

In this week, Woolworths held spots in 55% of the Top 20 programs, as opposed to Coles holding 10%