The report estimates that by 2015 there will be 7.5 billion people in the world and nearly nine billion mobile subscriptions.
The growth has been most rapid in developing countries. Mobile subscribers in developing countries made up 77 per cent of subscribers worldwide in 2010, up from 29 per cent in 2000.
As the population of mobile users becomes more diverse so do the ways in which they use their phones. The report found that over 30 billion apps for mobile phones were downloaded in 2011.

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