The consumer watchdog has received more than 1260 complaints about price rises under the carbon tax since the regime came into operation at the start of this month.
However ACCC chairman said the complaints were falling off from an average of 63 a day during the first 10 days of the scheme to about 45 a day now.
Mr Sims said the ACCC had issued around 30 businesses with an "educative" or warning letter depending upon their circumstances.
"The majority of contacts to the ACCC have been about general price increases, not specific complaints about carbon price misrepresentation," he said.
This was especially the case with electricity complaints where cost increases reviewed by the ACCC had been of the order expected.
The sectors that continued to record the most complaints are the energy, landfill, refrigerants, and building and construction sectors.
"Many of the complaints and enquiries received arise from confusion between carbon price claims and other price adjustments.
"Even where a business has tried to ensure its representations are clear and accurate, a stray comment from an employee that casually refers to price increases as being carbon related when they are not could result in a complaint to the ACCC ," Mr Sims said.
"Businesses that make a good faith attempt at calculating the effect of the carbon price have nothing to fear from the ACCC. Businesses in general are making an effort to ensure that their staff are aware of the importance of not misleading consumers."
The ACCC has already announced enforcement action with undertakings from two suppliers of solar panels and court enforceable undertakings received from baker Brumby's and refrigerant company Equipserve.
Polaris Solar Pty Ltd and ACT Renewable Energy Pty Ltd: Informal undertakings were accepted from solar panel suppliers, Polaris Solar Pty Ltd and ACT Renewable Energy Pty Ltd, for carbon price claims in advertising leaflets regarding the impact of the carbon price on household electricity prices that the ACCC considered were likely to mislead.
Brumby's: Retail Food Group, owner of Brumby's bakery, gave court enforceable undertakings in relation to comments made by Brumby's to its franchisees in an internal newsletter suggesting that franchisees link retail price increases to the carbon price.
Equipserve: Equipserve Solutions, a refrigeration contractor, offered a court enforceable undertaking in relation to statements made in an email to its customers which attributed the entire amount of an increase in the price of a refrigerant gas to the carbon price when that was not the case.
Further actions are expected to arise from investigations over the next few weeks.
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