European luxury magazine 10 and sister title 10 Men is to launch in Australia.
The deal between Alison Veness Publishing and Zac Publishing will bring the multi-platform magazine to Australia as a biannual hardcover print magazine in February and as a digital title from September.
The titles are edited by former Harper’s BAZAAR editor and founding editor of Australian Grazia Alison Veness, who has been on a two year hiatus from publishing.
Veness has been working as a brand consultant for fashion designer Collette Dinnigan. She is joined by two former ACP staff former national group sales manager Nicki Singh in a sales role, and former Grazia bookings editor Rebecca Khoury, as associate editor.
Alison Veness said in a media release: “10 and 10 Men is a natural fit for Australian consumers who are internationally renowned for their love of fashion and have a thirst for luxury across all platforms. 10 is an independent, free-thinking and credible fashion destination among a plethora of formulaic, celebrity-obsessed publications.”
The digital edition 10magazine.com.au launches in two weeks along with presences on social media platforms including Pinterest.
The smartphone edition will launch in 2013, and the hardcover magazines will have a companion tablet edition.
No comments:
Post a Comment