Founded by 33-year-old mother-of-two Victoria Oldridge, the new social media platform gives the ability to moms to form groups with other moms who are on the MoxTree platform.
The site aims to provide a place for moms to connect with their peers who have common interests, hobbies, careers, goals, philosophy, stage of motherhood and more.
“MoxTree is unique in how it allows you to get together with moms you actually have something in common with such as interests, lifestyles, schedules, or age groups and you are able to find those things right in your own area,” Oldridge said.
Furthermore, these groups formed on MoxTree could be for special interests like fitness, professional networking and book clubs.
Oldrige says that the concept for the “moms-centered” MoxTree social media platform comes from her own experience. The achieving founder says that she wanted to address the fact that the increasingly frenetic pace of modern life makes it harder and harder for like-minded moms to find each other.
The mom of two kids who are both under three years old said that the idea sprang from her attending various groups and event for moms and seeing that connecting for moms using the internet could be better executed.
Because of factors like schedule-, age-, and location-differences, Oldridge saw that groups for moms would have a hard time organizing events and keeping in touch. This would disband some groups and defeat the reasons and advantages for moms to get together and share experiences and knowledge.
MoxTree, the social media platform she created with the modern mom in mind, aims to defeat that problem.
Furthermore, Oldridge said that she saw an opportunity to create a social media network for moms because women are currently trooping to social media. Keith Hamptom from Rutgers University in a recent study found that 58 percent of all users on all social networking sites are women.
“Keeping up to date on what is popular and quickly adapting and staying ahead of what’s current is important in running a sustainable business,” Oldridge said.
“Hopefully, we truly can change the way moms connect so that it is easier, more efficient and takes into account the entire modern mom,” she added.
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