In what is surely a sign of things to come for TV networks,
Foxtel has launched the Foxtel Go tablet app that allows subscribers to view
live and on-demand content on their iPad for free. It has been built on the
platform that housed their extremely popular London Games app, which allowed
people to view live Games content whilst out and about. After being launched only this month, it is already sitting at No. 5 on the Top 10 app downloads in Australia.
Existing Foxtel subscribers are able to watch 21 channels
and catch-up content from LifeStyle Channel, A&E, Sky News, National
Geographic Channel, Discovery Channel, Disney, Cartoon Network, Channel [V],
Cbeebies and a range of sports channels.
Leading the way in this space, Foxtel and MCN seem to
clearly understand the way people are expecting to be consuming content across
devices, and that viewing video content on particular is a rapidly growing and
extremely enjoyable user experience. in addition to Foxtel Go and the London Games app, they've also got a great Fox Sports app that allows you to watch live as well as catch up content, including snippets of niews and views across all of the major sporting codes.
in the app store, Foxtel claim that "Foxtel Go will change the way Australians watch TV forever." They might just be right.
Find it in the app store here...
The challenge: As more
content shifts across devices and gives users greater control with on-demand
viewing, our challenge will be to get their attention. It’s debatable whether
the old disruptive models of ad-breaks within programs will work as users will
flock to environments where they don’t have to put up with this. And pre-rolls
will only achieve so much. No doubt rich interactive ad units will be
developed, but the real challenge and opportunity for marketers is to develop
rich content from a brand, that is true to the brand, but is also engaging in
its own right and worthy of sitting alongside the existing content. If we could
then add a layer of interactivity to that, the opportunities would open up;
imagine users watching our content, engaging with it, clicking to find out
more, viewing products and information, and even ordering then and there, right
in the middle of the program, and then getting on back to the program.
No comments:
Post a Comment