Wednesday 14 November 2012

Have you ever wanted to talk to Google?


Now you can! Google has recently made an update to its iOS app, adding voice recognition to its iPhone and iPad app. Not one to be out-done, the upgrade puts it in direct competition with Apple’s Siri technology, which has had its critics. You simply download the app and then select the mic icon and tell Google what you're looking for. The search results will then appear before your eyes as they do with a typed search query.
Most reviewers are suggesting the Google technology is reliable and accurate, and I’ve found the Google technology provides a pretty cool user experience (slightly better than Siri if I'm honest). It certainly beats banging away with your thumbs trying to punch in a search query!
Voice recognition has long been talked about and it’s good to see the user experience being offered is starting to catch up with expectations. This will become second nature to us all in future and it will be interesting to see how quickly we reach mass uptake, and also if and when this extends into the laptop and desktop environments.
To get started simply download the App from the app store or check out the link below
The Opportunity: As the voice activation user experience becomes seamless and users take it up en masse, it is worth investigating ways in which we could incorporate voice activation into our owned apps and assets (such as searcing for a recipe, products or My Specials in the WW app). It could be a great way to providing an even better user experience.

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