Flybuys and Yahoo7 have joined forces to create a Flybuys
search toolbar that allows Flybuys members to earn points for ‘valid searches’.
The free toolbar app can be downloaded by registered Flybuys members and allows
them to earn up to 100 points per calendar month, per household.
Details of what a valid search is are a little sketchy but
Flybuys and Yahoo7 claim there are checks in place to ensure repetitive
searches aren’t rewarded.
The move would seem to be in favour of Yahoo7, potentially
driving a much needed new influx of users to the Yahoo7 search engine. My
initial thoughts were that in addition to providing another points earning
avenue for their members, the real benefit for Flybuys would be to learn more
about the search behaviour of their members – however they claim that they will
not have access to this information.
We’ll keep an eye on this as it evolves and
report on the success.
No comments:
Post a Comment