Wednesday 5 December 2012

Taking display banner engagement to the extreme



This example is shamelessly stolen from a recent presentation from our friends at Google. It is an example of a very simple but effective way of using rich media to drive interaction. What I like best about it, is that even though it’s slightly absurd, the messaging and out-take is 100% linked to the brand and the brand campaign.


Watch a video of the ad in action here

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