Radio ratings on the decline

The radio advertising market grew just 0.47% in the last financial year, with Sydney seeing a decline despite being the largest market.


The total metropolitan market saw total revenue of $680.7 million, according to figures from Commercial Radio Australia (CRA), sourced from Deloitte.


In this period, Adelaide and Melbourne saw growth, while Perth, Brisbane and Sydney fell. The Sydney market fell 2.12% to $209.9 million.


However, in contrast, in the month of June all markets declined except Sydney. The total metro market fell 3.44% in June, while Sydney grew 1.58%.


CRA chief executive Joan Warner said: Across the board radio has done well to retain its revenue share in what is an increasingly competitive and volatile media market.

Source: http://www.adnews.com.au/adnews/radio-market-sluggish-for-financial-year