Radio embraces mobile platforms

Australian mobile and digital communications company Mobile Embrace has partnered with New Zealand media network APN and announced agreements with the Australian Regional Media Network (ARM) and Australian Radio Network (ARN).  

The former partnership includes nzherald.co.nz, APN Regional titles in NZ as well as The Radio Network (TRN). It will see APN utilise Mobile Embrace's mobile technology platform, commercial expertise and creative and production services.

Donna O’Keeffe, sales director, APN Digital said: “Mobile Embrace's strategic thinking and experience, coupled with the best of breed technology will allow APN to lead the mobile space through creative excellence and innovation.

“Mobile is becoming increasingly important as a communication platform for brand advertisers so we are excited to be working with the market leaders in this space.”

Sarah Kavanagh, sales manager for Mobile Embrace NZ said: “Our partnership with APN not only gives those brands Mobile Embrace's production, creative and ad-serving capability, but compliments this with APN's premium and unrivalled mobile audience.

"Working alongside APN this deal will allow us to deliver easy-to-deploy mobile solutions to brand advertisers."

The ARM and ARN relationship will see Mobile Embrace act as a sales broker for the companies to sell their mobile sites and apps and offer new mobile solutions to advertisers.

Mobile Embrace will also help drive ARM and ARN’s mobile marketing efforts.

Head of Mobile Embrace’s mobile ad network, Peter Birch said: "The addition of ARM’s and ARN’s penetration to Mobile Embrace’s current tier-one, premium publisher mobile ad network provides even greater targeting options to those advertisers looking for localised premium mobile inventory.

"Mobile Embrace can now enable ARM and ARN teams to utilise mobile solutions that compliment their existing offering; such as m-sites, QR codes and messaging."

Source: http://www.bandt.com.au/news/digital/mobile-embrace-teams-with-apn-arn-and-arm